Founded in Shanghai
Long-term experience in brand operations and growth services
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Founded in Shanghai in 2004, POOK is a global partner for intelligent brand growth. We have worked alongside brands through shifts in channels, consumer expectations and digital transformation, turning frontline experience into methods, products and systems teams can keep using.
Brand, commerce, supply-chain and digital teams work together here.
POOK IN NUMBERS
Long-term experience in brand operations and growth services
Through channel, consumer and digital change
Across consumer and technology categories
Services and products start with a real problem
Different routes for different operating realities
Keep proven work in the team's daily flow
We do more than deliver a project. We work with clients to keep proven approaches to market, content, channels, supply chain, digital operations and AI in the processes and systems their teams use every day.
POOK works from an operating base in China with regional channels and partners. In each market, we reassess customer behaviour, channel structure, fulfilment and compliance requirements.
POOK first solved brand, channel and fulfilment problems on the frontline, then turned common data, processes and ways of working into systems teams can use. PGS, the POOK Growth System, is the Enterprise Growth Intelligence System built from that experience.
Understand customers and categories, then plan content, channels and sales.
Coordinate commerce, retail, warehousing and service so sales plans can be fulfilled.
Put data, assets, processes and review records into systems teams use every day.
Let AI handle defined tasks within clear data, access and human-approval boundaries.
2004—PRESENT
2004 · Begin with brand operations / 2010 · Build digital-commerce capability / 2015 · Establish supply-chain and fulfillment capability
View milestonesClose stagePOOK started by representing established brands, building its first operating disciplines through frontline commercial work and long-term channel collaboration.
Marketplace operations, product, content and conversion began to operate as one commercial system.
The launch of Pusheng 4PL moved warehousing, delivery and channel service into a coordinated operating model.
2016 · Expand into mother-and-baby categories / 2017 · Incubate an integrated marketing service system / 2019 · Connect business, data and operating systems
View milestonesClose stagePOOK developed new customer-operation models and deeper category-specific operating capability.
POOK became the first service provider to co-build traffic services with JD, strengthening platform and marketing collaboration.
Business and data platforms matured alongside operating methods and continued investment in OMS, WMS and TMS capability.
2020 · Broaden the category portfolio / 2021 · Enter food and beverage / 2022 · Enter the education sector
View milestonesClose stagePOOK received RMB 200M+ in strategic investment from SIG and Youngor and expanded into fashion and pop-culture categories.
The company expanded multi-category operations through partnerships with established consumer brands.
POOK received RMB 200M+ in strategic investment from Jebsen Capital and became a strategic partner for LEGO® Education in China.
2023 · Build a broader marketing ecosystem / 2024 · Partner with Merlin Entertainments / 2025 · Expand into intelligent technology
View milestonesClose stageNew ecosystem partnerships connected digital marketing, content and service delivery.
POOK supplied multiple product categories to LEGOLAND® and became a strategic partner for LEGO® IP-authorized collaboration.
A broader multi-category strategy brought high-growth AI and smart devices into POOK's next operating horizon.
POOK brings business ethics, employee development, responsible sourcing, resource use and partner relationships into everyday management. We publish only actions and data that have been reviewed.
Keep learning as markets and technology evolve.
Respect people, professional boundaries and diverse values.
Share experience and methods so teams do not repeat the same work.
Explore better methods around real problems.
As the business grows, responsibility still has to show up in everyday work.
Set clear responsibility for governance, business ethics and information management.
Support employee growth, equality and long-term development so organizational capability compounds.
Advance responsible sourcing, compliant production and resource efficiency.
Create value through professional service, clear ownership and long-term collaboration.
Contribute to public-interest collaboration, talent development and cultural exchange.