Business and services
Start with the operating goal
Founded in 2004, POOK Group provides merchandising, omnichannel growth and supply-chain fulfillment services to brands and retailers. Its proprietary PGS Enterprise Growth Intelligence System brings together industry knowledge, AI, specialist teams and a fulfillment network to make service delivery more efficient, consistent and repeatable.
Guided by each client's operating goals, POOK brings AI into market research, product analysis, content production, channel operations, customer service and inventory management. Its systems and specialist teams work together to complete defined business tasks, with value measured through delivery efficiency, service quality, inventory turnover and business performance.
Operating depth
Built and tested in real business
After more than two decades in brands and retail, POOK has built services that span brand operations and retail fulfillment. The Group generated over RMB 12 billion in retail revenue in 2025. Today it has more than 1,200 employees, has served over 100 brands and operates approximately 150,000 square meters of warehousing across China, with capacity to process over 500,000 orders a day. POOK ranked 55th among Shanghai's Top 100 Private Service Enterprises.
Long-standing brand partnerships, continuous operating work and an end-to-end fulfillment network give POOK real operating environments, specialist knowledge and measurable outcomes for developing industry AI applications. The Group holds 70 registered software copyrights and is a National High-Tech Enterprise. Its AI work has also drawn attention in business-school case research and teaching.
PGS and our people
Make operating knowledge reusable
PGS is the core system behind POOK's move toward more intelligent operating services. The Group is gradually turning knowledge held across roles and teams into reusable knowledge, rules and workflows. AI agents are being introduced into task execution, while specialist teams remain responsible for strategic decisions, quality control and exceptions. Together, these changes are intended to make services easier to replicate across brands and channels.
Productizing services
Explore what comes next
Building on its existing brand operations and fulfillment business, POOK is exploring a Service as Software (SaS) model. It aims to develop more standardized service products and link pricing to scope, completed tasks and verifiable outcomes, so AI capabilities can create lasting value for clients and support the Group's growth.
Looking ahead, POOK will keep digitizing industry knowledge, making workflows more intelligent and turning services into products as it builds an AI-enabled operating services platform for brands and retailers.
