Case Overview
AI glasses cannot be sold by specifications alone. Users want to know when to use them, how they compare with alternatives and whether they are worth buying now.
Business Challenge
Functions such as translation, recording, navigation, AI assistants and first-person capture need to be explained in life scenarios. At the same time, competitors and platform topics change quickly.
POOK Approach
- AI comment insight: Classify user questions by product, activity, price and use scenario to support hosts and operations.
- Risk and market alerts: Monitor sensitive wording, activity rules and competitor topics for timely adjustments.
- Studio operations: Use self-owned livestream bases for stable daily operations and major event readiness.
- Scenario events: Build outdoor, launch and promotion livestreams that make product use easier to understand.
Business Value
The system turned complex functions into understandable life tools and supported a more consistent rhythm across daily livestreaming and major operating moments.
Operating Model
AI was used to support question classification, competitive listening, message prompts and risk alerts, while presenters and operators retained responsibility for claims, demonstrations, price and customer response. Daily live operations and scenario-led launch events shared the same approved knowledge.
Evidence and Review
Operational review covers question resolution, claim accuracy, risk intervention, scenario comprehension and feedback entering the next live and product cycle.
- c. 45%Phase sales contributionShare within the confirmed annual period; sales value and ranking are not disclosed.
POOK View
AI livestreaming is not about replacing hosts. It is about combining AI insight, human execution, risk control and scene content into one growth system.