Case Overview
A global toy and education brand already had strong awareness in China. The real question was how to make its IP continuously experienced, consumed and learned across more scenes.
Business Challenge
Online stores, offline theme park retail, IP merchandise and education ecosystems each have different operating demands. A long-term partner must connect them without diluting the brand.
POOK Approach
- Online retail: Improve flagship store operations across content, service and supply collaboration.
- Theme park retail: Support category planning, trend products and consumer conversion in destination scenes.
- IP co-creation: Extend the brand DNA into office, outdoor, sports and lifestyle scenarios.
- Education ecosystem: Connect bases, retail formats, community spaces, schools, institutions and online stores.
Business Value
The partnership supported nine years of omnichannel ecosystem development, rapid IP merchandise production and a broader education industry layout.
POOK View
A true IP ecosystem converts affection into sales, and then converts sales and experience into long-term brand assets.